Projects
Strategy
Marcus.
The audience insight that my group members and I discovered was that early college graduates are generally financially illiterate. Marcus is an app that helps our audience learn to manage their finances so our comms strategy was built on The Talk. Everybody gets “The Talk” about sex but know one gets “The Talk” about how to manage your finances. “Let’s have “The Talk” about using your money like a Grown-Up.”
WildSam.
My group and I built the business strategy for WildSam off of the audience insight that people always forget the important memories when they travel. We want to Get a millennial traveler to redefine what it means to make memories by discovering things off the beaten path and archiving those memories.
KitchenAid.
The audience insight my group and I settled on for this assignment was that people specifically millennials are moving and having a hard time finding connection. The strategy we developed off of that was too have kitchen aid connect people through cooking and food.
Gateway
Gateway is the intro program to the journalism school at the University of Oregon and this is the work I did throughout the program.
The Gateway Video Project.
For my video project I interviewed a key member of the Pleasant Hill, Oregon community.
The Gateway interview project.
I Interviewed Matt Svaboda a music teacher at Lane Community College about his story of how he got into music.
The Gateway Text Story.
Iñaki Gonzalo, 40 years old, is a spanish teacher at the University of Oregon who coaches in his free time. Iñaki has a deep-rooted connection with soccer and he stays connected with the sport by doing occasional freelance sports writing and coaching the Eugene Timbers U19 travel team. His father was a professional soccer player and the sport was always apart of his life growing up. Iñaki works as a professor teaching various upper and lower division Spanish courses at the University of Oregon, where he is also currently a PhD candidate.
He grew up in a small town called Gecho near Bilbao in Spain's Basque country. Right as he was finishing undergraduate work, his class was offered the opportunity to do a work study program in Virginia. Iñaki took advantage of the program, and began his exploration of the US at the University of Mary Washington in Virginia.
After Iñaki finished the work study program in Virginia he moved back to Spain where he worked at a bunch of odd jobs. He worked nights at a pizzeria and days as a delivery man. The work was really stretching him thin although the money was good. He was driving the delivery van and got in a serious accident where he injured himself. He said “I couldn’t work for 2 months and so I had some time to think. I explored my options of going back to work in America at a University.” He chose to work at the University of Oregon because of their budding international studies program. He started working there in 2011 and simultaneously worked at South Eugene High School as a JV Soccer coach. Graham Hatten, who was a co-coach with Iñaki, had this to say about Iñaki’s experience finding his place in the community: “Iñaki became one of my closest friends and very quickly he melded with the soccer community in Eugene very nicely. He became a part of the soccer family in Eugene and has coached some very good teams.”
Yet after six years of successful coaching in Eugene and working at a public University, Iñaki still has a very unpredictable future in Eugene. In order to move on from the university and stay in the U.S. he needs a H-1B visa, which is a temporary work visa that would allow him to work in the U.S. for three years. The process is expensive and according to NBC News there is only a 16 percent chance that a person with a advanced degree like Iñaki would have of obtaining the visa. Iñaki’s future is uncertain but hopefully he will find somewhere he wants to settle down soon.